Using Affiliate Marketing to Grow Your Business
There are plenty of ways an industrious individual can make money online. Countless people have turned to the World-Wide-Web looking for a good money making opportunity they can accomplish from the comfort of their own home. It may seem daunting at first but you can make money online if you learn, duplicate and most importantly have the determination to just start.
One of the most ingenious ways to supplement or even replace your income is through online affiliate programs. Online affiliate programs first sprang up in 1996 when Amazon.com started paying websites for referring customers to their site. Now in 2006 online affiliate programs are a mainstay in the e-commerce world. Even Fortune 500 companies such as Dell, Walmart and Apple have adopted the online affiliate program marketing module.
Online affiliate programs provide home business professionals and online entrepreneurs a risk-free form of advertising to produce revenue from their websites. Affiliate marketing has become an increasingly popular home based business opportunity because:
It requires no production costs Very low start-up costsNo employeesNo inventoryNo order processingNo shippingNo customer serviceVery limited risk.
So you don’t have a website? In many cases you do not even need to operate a website or know any HTML to make money with online affiliate programs. With the maturation of contextual advertising through Yahoo! Publisher and Google Adwords many pay-per-click (PPC) savvy online affiliate marketers have moved away from deploying websites and focus entirely on search engine marketing (SEM). This may be a good way for some to test the waters with marketing online affiliate programs but if you’re not familiar with setting up PPC campaigns tread lightly. The cost per click can quickly add up with little return on your investment if done improperly. As for myself I still believe content is king and always will be. Having real estate on the web is much like owning a piece of property, it only matures and appreciates in value with age.
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An article published by Click Z News identified that according to eBay their largest affiliate earned over $1.3 million dollars in January 2005 commissions, the largest amount yet in their online affiliate program’s history. Their top 25 affiliates averaged over $100,000 per month each and the top 100 affiliates earn almost $25,000 each per month.
With these sort of numbers buzzing around the Internet it’s no wonder affiliate marketing is quickly becoming the numero uno money making opportunity online. There are literally thousands of people just like you making a very handsome living from selling other peoples products online.
Don’t be fooled though. As we all know there are NO get-rich-quick programs online or offline. Like any business making money with affiliate programs takes work, dedication and education.
The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.
Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate program commissions overnight.
1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.
Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.
In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.
This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.
Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.
But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.
This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.
3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.
If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.
